Unwined
Unwined is a wellness app supporting sober curiosity and the growing NoLo (no/low alcohol) consumption movement.
It combines community-building social features such as real-life activations and discussion boards, with, NoLo map store finder, journal mood logging features and support resources.
The Challenge
Designing a compelling brand and marketing exosystem for a behaviour-change lifestyle product.
The strategy
Created a community-cultivating positioning centred around wellness, real-life connection, and healthy lifestyle transformation.
execution
Business development strategy
Integrated marketing communications strategy
Brand identity development
App concept mockups and UX/UI development
Market research
Outcome
The defined brand ecosystem and user experience direction. Strategic positioning within an emerging wellness category.