ISSHŌ
ISSHŌ is an Edinburgh-based sustainable fashion circularity initiative repurposing and upcycling damaged denim into sashiko-repaired garments.
The Challenge
Building a commercially viable business model within the sustainable fashion niche and building a robust sourcing network, all the while communicating environmental impact effectively and maintaining commercial feasibility.
The strategy
I developed a ground-up business and marketing strategy integrating sustainability storytelling with scalable commercial opportunities.
execution
Business development strategy
Brand identity creation
Marketing strategy
Distribution and product channel analysis
Financial projections
Market and competitor research
Social marketing: fast fashion waste reduction and low-waste circularity models as a concept for a sustainable future
Outcome
ISSHŌ ended up with a defined scalable business model, clear sustainability positioning, and a strategic roadmap for brand expansion.