Hydrogen x prep & plate
Hydrogen, a Scottish influencer marketing agency, required strategic market research to match their client Prep&Plate; a vegetarian meal prep company; with suitable influencer partnerships to boost their brand’s visibility among relevant audiences.
The Challenge
Identifying authentic and well-matched influencer collaborations that mutually reinforce one another’s values, aligning with audience expectations and generating recommendation-based conversions.
The strategy
I conducted audience and influencer alignment research, including an extensive netnography, to create an influencer collaboration outreach framework and content plan prioritising authenticity and high engagement over general reach.
execution
Delivery of clear influencer partnership strategy and collaboration outreach strategy
Content concept development
Brand consistency analysis
Market and audience research
Influencer identification and suitability evaluation
Outcome
The delivery of a clear influencer partnership strategy to the client, with a structured collaboration outreach approach. Content concepts were aligned with audience interests.