Gupta Media
As part of a growth analysis project, I delivered strategic recommendations for Gupta Media on high-profile client campaigns, including Fender Play and Red Bull, focusing on optimising ad spend, audience targeting, and campaign performance across multiple digital platforms.
The Challenge
Both campaigns required data-driven insight to increase revenue, engagement and ROI while efficiently allocating budgets across Web, iOS, and Android platforms (Fender Play) and multiple social channels (Red Bull).
Key challenges included refining discounts and offers to maximise conversions without eroding profitability, targeting high-value audiences using segmentation and behavioural data, optimising multi-platform ad spend based on performance metrics and improving audience engagement for experiential campaigns in competitive markets.
The strategy
I applied performance metrics and audience insight to create actionable recommendations for both campaigns.
For Fender Play, I used ROAS, CLV, and platform-specific performance data to reallocate ad spend, optimise discount levels, and prioritise profitable platforms.
For Red Bull, I designed A/B testing frameworks, audience segmentation strategies, and cross-platform promotion to maximise engagement and event attendance. The approach combined quantitative analysis with strategic storytelling, ensuring recommendations were commercially viable and execution-ready.
execution
Analysed platform-specific campaign data to identify high- and low-performing segments
Proposed refined discount strategies and budget reallocation
Developed audience segmentation frameworks
Designed A/B testing plans to optimise visuals, CTAs, and ad formats across social channels
Produced executive-ready reports and recommendations
Translated complex performance data into actionable strategies
Outcome
The proposed strategy for Fender Play projected a 36% revenue increase, exceeding the 25% sales target while maintaining cost efficiency and long-term customer value.
The recommendations for Red Bull strengthened audience targeting, improved campaign ROI, and amplified experiential event promotion across digital channels.
This project demonstrated the value of data-led marketing strategies for multi-platform campaigns and multi-segment audience engagement, and allowed me to deliver clear, implementable recommendations for both clients, balancing short-term gains with sustainable growth.