The Meadows Marathon
The Meadows Marathon is one of Edinburgh’s largest community running events, bringing together thousands of participants to raise money for charities while celebrating accessible, grassroots sport. I supported marketing, communications, and live event delivery, helping translate a complex, multi-stakeholder event into clear and engaging audience experiences.
The Challenge
With multiple charities, volunteers, and participants involved, communications needed to balance logistical clarity with energy and community spirit. Information had to be accessible, timely, and motivating, ensuring that runners felt confident, informed, and connected to the event’s wider impact.
The strategy
I focused on participant-first storytelling: simplifying operational information while amplifying the collective purpose behind the event. Messaging prioritised clarity, inclusivity and momentum, guiding audiences smoothly from registration through to race day and post-event celebration.
execution
Created and scheduled social media and participant communications
Translated logistical information into clear, audience-friendly messaging
Supported outreach for partner organisations and collaborators
Captured live content and assisted with on-the-day communications
Helped shape post-event storytelling highlighting community impact
Outcome
The event successfully engaged thousands of runners and supporters, supported by clear communications and cohesive storytelling across digital and live channels.
My work helped strengthen participant experience while reinforcing the Marathon’s identity as a welcoming, community-driven event, deepening my experience delivering marketing within fast-paced, large-scale cultural and public events.